WordPress 3.0 for Internet Marketers

Was WP 3.0 really created with Internet Marketers in mind? I doubt it. However, this version 3.0 has quite a number of new features that can be very useful in your marketing efforts.

Seemingly, WordPress is already the CMS of choice for most of the internet marketing people. Marketers find it easy to use, easy to install and modify. Blogs with their constantly updated content are quickly indexed by the search engines, so almost everybody in this industry has a blog or two. Or hundreds…

This is where WordPress 3.0 comes in the picture. The revolutionary change in this version was the merge between the “simple” WordPress script (used for one single blog) and the WordPress MU (MU=multi user). Now the MU project is discontinued and its main feature – to be able to create multiple sites/blogs from one single installation – has been added to the original WordPress.

If you download WordPress 3.0 or update your WP install to this version – you automatically have the option to create many sites from that single installation.

There is a lot of talk among WP fans and developers, contributors and fanatics about the less known features, too; like the custom single post template, the custom post types, custom menus etc. Usually, I read a lot of those because I like to keep myself up to date with the WP development.

On the other hand I noticed that for the less techie fellow marketers the whole discussion that goes on among coders… is quite useless: it goes above their head and it doesn’t help with practical implementations.

Earlier I wasn’t interested in following or installing the WordPress MU variant but with the launch of WP 3.0 I decided to give it a try. I always considered myself not a tech-geek coder, just a well informed knowledgeable user, so whenever I go through a process (like installing the new WP and using its new features) I look at it from the end user’s point of view.

Can the average WP-user do this? Can the process be simplified and broken down into small pieces, easy to digest? If the answer is YES, I am all for it!

That’s exactly what I did with my new WP 3.0 installation. Tried to make it as simple as possible. Not only that — I even documented it capturing the screen on videos while I was doing it.

All the videos will be available soon. Stay tuned!